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Friday, June 5, 2020

Social and Digital Media Marketing During the COVID-19 Crisis


-- Rukmani Vinay Dasarapu.

People are spending more and more time online due to COVID 19.  A significant lot are now working from home and attending classes online. Birthday celebrations, family get togethers, business meetings and activities have moved to online platform. With this increased online footprint many businesses are using social media instead of traditional marketing channels to connect with their users. Now is the best time to and build a long-term relationship with your existing and potential clients.

Business should use this unique opportunity to connect with their clients at a personal level, it is important
 to keep content appropriate. Thinking of innovative ways to help people handle this crisis situations will also help in building a positive brand image.

It is vital for your brand to detect unique ways to strengthen your relationship with your customers on all social platforms, this increases their loyalty and affinity to you.

              -       Start online campaigns to engage your audience.



Image credit: https://www.mygov.in



-       Keep everyone posted on what changes your organization has adopted to fight this pandemic.

                                                                              Image credit: https://www.who.int/

-       Voice your opinion on issues that impact your customers.


                                                                                 Image credit: Pixabay

Staying connected with your users through social media and digital platforms is the best way to sustain and grow your business.





4 comments:

  1. Very well said
    .. yes due to COVID 19 most of us are doing work from home and definitely this has positive and negative impacts... we get to spend more time at home along with our loved once..

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  4. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. digital marketing agency for small businesses

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